From Pixels to Packages: Why Physical Products Define Our Digital World Through a Photographer’s Lens

Even though it seems like everything has gone digital, people still find themselves finding time to enjoy the small pleasures of opening their packages. Whether it is for Christmas or a birthday celebration packages play a significant role in connecting with customers. The digital age we are in has transformed the way we capture, edit and share our photos. There are so many ways today to give access and get people their products.The shift from yearbooks and physical photo albums to flash drives and sharefile links has been evident but, I am here to tell you why you should be offering physical products to your customers. 

When you take pictures nowadays, you don’t have to wait in a darkroom as your photos develop, you can take as many photos as you need to. One good reason for physical products is to allow your work to be showcased, you can frame it and put some personal touches that will make the customer experience even more memorable. In comparison, viewing images on a screen can be mundane since we use our devices for many things, but there is a difference when looking at pictures on canvases, mugs, picture frames and picture books. You can be part of that difference by giving your customer a physical piece of a cherished moment. 

Now some of us wish time-travel existed so we could go back in time and relive some of our most cherished moments or to take back the most embarrassing ones. If I could go back in time it would be to take more pictures, just so I can have more stuff to place in the family’s photo albums. With physical photo albums, there is no need to rename folders, delete files, transfer docs to make a space, since everything you need is at hand. When you have your items stored digitally there is a small risk that you can lose all of your digital photos and files, due incompatible systems, corrupted data, or something as simple as slow performance. A good way to handle that is to have those precious photos physically available.

One more good reason to sell and offer physical products is just to boost your income. You can sell albums, various styles of prints and custom photo products that really allow your brand to shine through. Offering these physical products can set you apart as a premium, professional service provider. A benefit to both you and your customers is to consider things like print quality, packaging and eco-friendly practices.These considerations help to provide you clients with a rewarding photography experience. While the benefits of being in the digital age are many, there are some things that are irreplaceable, like ripping open a carefully wrapped package that holds photos of your beloved future memories. I believe that the value of photos will endure in this digital age, so it is a good idea to take full advantage of that while you can.  

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