Are you grateful for your customers? Assuming you said yes, then how do you show it? If you said no, then please read on to find out why you should be. If your answer was, “I show this by providing premium quality service and products to my clients”, then we have to step in to tell you: that will not always be enough. It is a benefit to you to go the extra mile and show your appreciation for your clients. In this post we will explain what you need to know about client appreciation, why it’s important, what it can look like for your business.
So client appreciation is the act of expressing gratitude or thankfulness for your customers for choosing to do business with you. The key word here is “act”, so there should be some effort that goes into relaying this expression to your clients. When your clients receive that token of your appreciation (whatever it might be), they should be happy and feel special in that moment, this is the short term effect. The long term effect is that they would be repeat customers. Whether it’s a discount or a rewards loyalty program, you want your customers to remember why they continue to do business with you. According to Forbes, 73% of customers consider a good experience key in influencing their brand loyalties.
Now onto the shopping guide, here some ideas for your photography and/or videography based business.
Personal Thank You Cards: Consider sending your customer personalized thank you cards with a handwritten note to express your gratitude. You can include a favorite photo that you have taken of the client and use a custom design that represents your business.
Photo Album or Books: Create custom photo albums or books with a selection of their photos. It’s a wonderful way to remind them of the great experience they had with you.
Framed Prints: If you want to turn memories into art, you can have selected photos of your customers professionally framed. A framed print is not just a piece of art; it’s a symbol of your appreciation and a lasting reminder of the strong partnership you’ve built with your clients.
Framed Prints: If you want to turn memories into art, you can have selected photos of your customers professionally framed. A framed print is not just a piece of art; it’s a symbol of your appreciation and a lasting reminder of the strong partnership you’ve built with your clients.
Discounted Future Services: Give them a special on their next photography or video session, it will give them an incentive to come back and do more business with you.
Highlight Reel Montages: Today, a lot of your clients should be familiar with social media, and the ones who are might appreciate you creating a highlight reel of some of the memorable moments for them so that they can share with others on their social media.
USB Drive with Edited footage: You can provide your customers with a custom usb drive so they can easily share footage with other people.
Branded T-Shirts: Custom branded t-shirts offer a combination of practicality, brand exposure, and personalization, making them an excellent choice for client appreciation gifts. They can help strengthen your client relationships while simultaneously promoting your business.
Workshops: You can offer tips, workshops and or a tutorial to help your clients with their own skills. There is something to be said about someone who is not afraid of sharing their knowledge with others. In addition to providing great services, they can find value in your shared knowledge and expertise.
The key to successful customer appreciation is to make these gestures personal and sincere. Tailoring your gifts and expressions of gratitude to each client’s preferences and previous interactions with your business demonstrates your commitment to fostering meaningful connections. By taking the time to understand their individual needs and tastes, you show that you genuinely care about their satisfaction and happiness. This not only enhances the quality of your business relationships but also increases the likelihood of repeat business and customer loyalty. Your clients will appreciate the effort you put into making them feel special and valued, which can lead to positive word-of-mouth recommendations and referrals. So, as you embark on your journey to express gratitude, have fun shopping and exploring creative ways to strengthen these important relationships. Your genuine efforts will be well worth it in the long run.
